TVWeek, Variety

ABC Charts a Digital Strategy That’s Unlike That of Other Broadcasters

Jul 13, 2016  •  Post A Comment

ABC is charting its own course across the digital landscape, unveiling today what the network calls a “major evolution” of its streaming app.

The relaunch of the free, ad-supported service includes a slate of seven new short-form digital series along with access to full seasons of 38 “throwback” series. The rollout, offered exclusively on iPhone, iPad, iPod Touch and Apple TV, also includes a new user interface, along with the expansion of the network’s live stream into 14 new markets.

“ABC is not going down the subscription VOD route, at least for now,” Variety notes, adding: “Other broadcasters, by contrast, have introduced Netflix-style pay services, like NBCUniversal’s Seeso and CBS All Access.”

The new digital shorts, launched under the “ABCd” banner, and the “throwback series” — including “Felicity,” “My So-Called Life,” “School House Rock,” “Sports Night” and “Ugly Betty” — will be available to everyone, without signing in, on ABC.com and via ABC apps for mobile devices and connected TV sets.

Karin Gilford, SVP of Digital Media, ABC Television Network, says in the announcement: “Our team has completely re-imagined the digital viewing experience for ABC fans. In addition to the current ABC shows that fans know and love, we are introducing new ABCd original digital series that are fun, fresh and perfect for mobile, and we are making full seasons of all-time favorite shows available for binging. Fans on Apple devices will benefit from a dynamic new interface that makes it easier to find shows. All of this allows us to expand beyond the bounds of our linear schedule and extend ABC storytelling to viewers across screens and platforms.”

Please click here for details on the new digital series along with a list of the “throwback series” and details on new markets.

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