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TVWeek, MTV

Cable Network to Rebrand in a Few Days — What This Means for Fans of ‘MTV Unplugged,’ the Buggles and ‘Beavis and Butt-Head’

Jul 28, 2016  •  Post A Comment

A new cable channel with one decade squarely lodged in its wheelhouse is set to debut Monday, when Viacom-owned VH1 Classic will relaunch as MTV Classic.

The new channel has a 1990s focus, with a programming lineup weighted heavily toward MTV favorites from the period along with the early 2000s. The new network promises a heavy rotation of period staples such as “Beavis and Butt-Head,” “Daria,” “Pimp My Ride,” “Punk’d,” “Jackass,” “Storytellers” and “MTV Unplugged.”

The relaunch is timed to coincide with the 35th anniversary of the original launch of MTV, and will kick off with “MTV Hour One,” consisting of the first hour of programming to air on MTV back in 1981.

MTV Classic is also expected to feature something that has been pretty rare on MTV in recent years: music videos.

Music television historians, if that’s a thing, will recall that when MTV launched back in 1981, the first thing to air — after the familiar Apollo 11 moon landing montage and crunchy MTV theme riff — was the prophetic Buggles song “Video Killed the Radio Star.” Set your DVRs …

Here’s a little more about it …

One Comment

  1. Just as video killed the radio star, channels like this, being forced on consumers, is killing cable.

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