With the music industry focused almost exclusively on digital platforms, a decidedly analog format could be the next big thing. Claire Atkinson reports in The New York Post that a Japanese company, Qrates, is building a business model on pressing analog vinyl records on demand.

The company launched a year ago in Japan and is looking to expand into the U.S. market.

Chief Marketing Officer Taishi Fukuyama, in the U.S. to round up funding for the expansion, says hip-hop artist Common and rapper J Dilla have tried the service. The company, Atkinson writes, can press as few as 100 copies of a record, a process that takes six to 10 weeks.