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THR

Major Marketing Shakeup at Paramount

Jul 19, 2016  •  Post A Comment

Paramount has hired a Google executive and implemented other personnel moves as it reinvents its marketing operation. According to The Hollywood Reporter, the studio hired Rebecca Mall, the former head of industry for Google, as co-president, domestic marketing.

Paramount is setting up a new brand strategy division, the report notes.

“As part of the studio’s restructuring, it also has made several other hires, including Reggie Panaligan, formerly brand measurement lead at Google, as senior vp, research & analytics; Anu Bhatia, from bpg, as senior vp, digital content; Christine Benitez, formerly of Disney’s multicultural team, promoted to vp, brand strategy; and Orlando Baeza, formerly of Activision, to vp, brand strategy,” THR reports. “Also, Brice Tidwell was promoted to vp, brand strategy. All positions will report to Megan Colligan, worldwide president, marketing and distribution.”

In a statement released Monday, Paramount Pictures Chairman and CEO Brad Grey said: “We are excited to strengthen our deep bench of talented executives with new hires from top digital and entertainment companies including Google, Disney and Activision. Rob Moore has reimagined the marketing department to seamlessly integrate the new brand strategy team to create impactful 360 degree campaigns.”

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