Netflix Inks Exclusive Pact With Broadcast Network

Jul 5, 2016  •  Post A Comment

The streaming service Netflix revealed today that it has entered into a new exclusive agreement with broadcast network the CW that will keep complete previous seasons of all CW scripted series on Neftlix.

The deal includes popular series such as “Supergirl,” “Crazy Ex-Girlfriend,” “Jane the Virgin,” “Arrow” and “The Flash.”

The multiyear content licensing deal keeps Netflix as the exclusive U.S. subscription TV service for the CW, which is a joint venture of CBS Corp. and Warner Bros. Entertainment.

“The new relationship spans all current CW series, as well as all future programs produced for the network during the term of the new agreement, which begins with the just-completed 2015-2016 broadcast season,” the companies said in a joint announcement. “Starting with the 2016-2017 season, Netflix members will be able to stream full seasons for each of these programs beginning eight days after each show’s season finale.

The deal covers three new CW shows for 2016-17: “Frequency,” “No Tomorrow” and “Riverdale,” along with the hit DC series “Legends of Tomorrow.” Other programming includes “The Vampire Diaries,” “The 100,” “iZombie,” “The Originals” and “Reign.”

Ted Sarandos, Chief Content Officer at Netflix, says in the announcement: “Netflix members in the US love the great lineup of series from The CW, and we are thrilled to extend the relationship and bring those shows to our members exclusively now, just eight days after their season finales. This is a great step forward with a valued network partner to give fans exactly what they want, when and how they want it.”

Netflix and the CW have been in business together since 2011.

“Since the initial landmark deal in 2011, The CW’s programming has enjoyed tremendous success and increased exposure through Netflix, and our new agreement not only continues but enhances this valuable relationship,” said Mark Pedowitz, president of the CW. “The CW has positioned itself for the future by transforming into a true hybrid network, rooted in broadcast while fully embracing the digital and streaming habits of the viewers.”



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