One casualty as Time Inc. restructures is the title of “publisher,” which has been eliminated at publications companywide. The New York Post reports that the move is part of the third round of restructuring in five days by Time Inc. CEO Joe Ripp.
“The publishing boss also rearranged Time’s sales operations into seven major product categories,” the story reports, noting that some categories will be staffed by the former publishers.
“Other publishers were reassigned as broad-based ‘brand’ leaders with multiple titles now under their umbrellas,” the Post reports. “A few were assigned to digital and native advertising.”
The report adds: “The move is seen as a dramatic gamble that a legacy media company built on strong magazine brands — like People, Sports Illustrated, Time and InStyle — can capture lost ad dollars by selling broad multi-title packages to big advertisers, whether they be carmakers, tech firms, fashion houses, pharma outfits, big-box retailers or packaged-goods sellers.”