Dish Network, which is scrambling to appeal to budget-minded viewers as its subscriber losses mount, is preparing to roll out a new “skinny bundle,” Variety reports. The Flex Pack will have about 50 channels and will start at $29.99 a month.
“The No. 2 satcaster’s new plan eliminates ABC, CBS, Fox, NBC, Univision and other local TV channels from the baseline package, as well as ESPN and other sports nets, and news cablers Fox News Channel and MSNBC. Instead, customers can add those via individual themed add-on packs, which cost $4-$10 extra per month,” Variety reports.
The report notes: “It’s not a la carte pay-TV, but it does give customers more choice in how they assemble a lineup tailored to their tastes. But it’s not a new idea, and TV network programmers have chafed against the approach because it stands to cut into their household reach by pushing many of their channels to optional tiers.”