How Local TV Stations Do in a New Metric: Social Media Rankings

Aug 22, 2016  •  Post A Comment

A new power ranking has come out that lists all local stations in the U.S. by social media rating. Adweek’s TVSpy reports that the ranking from Share Rocket has WNEP-TV in Scranton at No. 1 in the country with a 91 share.

A Share Rocket spokesperson explains in the report that share “represents the total share of audience, voice (posts) and engagement that a particular station is controlling for that period of time in their market. We measure all of the media assets in a local DMA and calculate the SHARE metrics every 15 minutes. The SHARE mentioned in the power rankings post was measured over a 7-day period.”

Here’s the top 10:

  1. WNEP (ABC), Scranton: 91 share
  2. WMAZ (CBS), Macon: 85 share
  3. WTOC (CBS), Savannah: 82 share
  4. KSBW (NBC), Monterey: 75 share
  5. WILX (NBC), Lansing: 73 share
  6. KGMB (CBS), Honolulu: 70 share
  7. WHIO (CBS), Dayton: 70 share
  8. WECT (NBC), Wilmington: 70 share
  9. KESQ (ABC), Palm Springs: 68 share
  10. KSLA (CBS), Shreveport: 68 share

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