As digital technology continues to transform the medium of television, the next big transition will include the abandonment of the notion of prime time, according to a veteran television writer.
In an article in Media Life Magazine, Toni Fitzgerald writes: “The idea of a linear lineup has increasingly become outdated. DVRs and online viewing allow people to watch what they want when they want, and within a few years, viewers will no longer be content to watch when the networks tell them to.”
Fitzgerald’s other predictions for the industry include the collapse of cable MSOs, the shutdown of small cable networks, the transition of sports viewing to a digital model and the airing of TV shows on Twitter, Snapchat, Facebook and other social networks.
Please click on the link to Media Life near the top of this story to read Fitzgerald’s full analysis.