Just in time to fill the void some viewers are feeling after the Rio Olympics wrapped up and suddenly just weren’t there anymore, a new digital channel has launched that promises to deliver all Olympics, all the time.
The Olympic Channel will bring Olympics coverage to a global audience via a mobile app for Android and iOS devices and at olympicchannel.com.
“Designed for a global audience, the Olympic Channel is launching with content from around the world including original shows, news and highlights,” the launch announcement states. “Premiering at launch to continue the excitement of the Olympic Games is ‘Viva 2016.’ an exclusive behind-the-scenes-look at the production of an Olympic Games Opening Ceremony.”
In addition to the free digital platform, athletes and fans can follow Olympic Channel social media handles on Facebook, Instagram, Twitter and YouTube.
In the announcement, IOC President Thomas Bach says: “The launch of Olympic Channel is a key milestone for the Olympic Movement and a result of Olympic Agenda 2020. It is the start of an exciting, new journey for athletes, fans and new generations to connect with sport and the Olympic values every day of the year.”