NBCUniversal today announced a new partnership with a major social media site. The content and advertising deal with Snapchat will include NBCU producing original shows for Snapchat.
The NBC series “The Voice” will add the digital show “The Voice on Snapchat,” a customized five-episode short-form series that premieres on Snapchat Aug. 22. It will be followed by E! News’ “The Rundown” on Sept. 8.
“Original shows from NBC’s ‘The Tonight Show Starring Jimmy Fallon’ and ‘Saturday Night Live’ will follow, along with programming from NBCUniversal’s portfolio of entertainment, news, sports and Hispanic brands,” the company announced.
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