The One Major Music Group Whose Artists Were Not on Vevo Finally Partners With the Video Platform

Aug 3, 2016  •  Post A Comment

In a deal that has been declared a “milestone,” Vevo will distribute artists who are signed with Warner Music Group. Billboard reports that the two companies confirmed their partnership.

“The licensing deal, negotiated off and on for more than a year, has been declared a ‘milestone’ which concludes Warner’s long holdout against the video platform, owned by Universal Music Group, Sony Music Entertainment, Abu Dhabi Media and Google,” Billboard reports.

The report notes that Warner Music was the last major label that was operating apart from Vevo.

“The agreement excludes YouTube, on which Vevo maintains accounts for artists signed to UMG and Sony, with Warner artists retaining their own YT channels,” Billboard notes. “It also is not an equity deal, as Universal’s and Sony’s are, giving WMG flexibility in terms of releases.”

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