It’s a pretty good bet that you’ve tasted the beverage that is on track to outsell soda this year for the first time in the U.S. The beverage is bottled water, which is seeing a sales boom due in part to fears about tainted tap water along with a growing obsession with convenience, according to The New York Post.
Nestle, Coca-Cola and PepsiCo, all of whom are among the biggest distributors of bottled water, say soda sales have been declining for decades, the article notes, citing a report by Bloomberg.
“But the lead contamination crisis in Flint, Mich., which brought renewed attention to plumbing systems throughout the country and potentially outdated materials, has played a major role in bottle water’s booming business,” The Post adds.
The report also notes: “This year, the average American will drink about 27.4 gallons of water, compared to 26.2 gallons of soda, according to Euromonitor International.”