VH1 today announced the hiring of a creative director. The Viacom-owned cable channel is bringing aboard Kevin Jordan, who will oversee “the brand voice and visual identity of the channel,” VH1 said in its announcement.
“A 20-year veteran of the ad industry, Jordan is well-known for his work on iconic campaigns including: Dos Equis: The Most Interesting Man In The World, Beats by Dre, Samsung, Adobe, Jeep, Ray Ban and many, many others,” the announcement notes.
The release adds: “At VH1, he will be overseeing and expanding the network’s creative team as it prepares to launch several high-profile projects including the much anticipated ‘America’s Next Top Model,’ ‘Martha and Snoop’s Dinner Party,’ ‘Hip Hop Squares,’ ‘The Breaks’ and ‘Daytime Divas.’”
Jordan, a multiple Cannes Lion and Clio Award winner, comes from the San Francisco Bay Area. He will be based at Viacom’s New York City headquarters.