The major urban television market that was last in the U.S. in percentage of viewers watching the Rio Olympics, as of last Thursday, was Charlotte, N.C. The Charlotte Observer reported that the market was No. 56 out of 56, based on Nielsen data, as the event closed in on its final weekend.
Only 12.9% of viewers tuned in to the Olympics in the Charlotte market, which includes 22 counties and extends from the Virginia state line in the north to Chester, S.C., in the south.
“In Salt Lake City, the nation’s No. 1 consumer of televised Olympics, an average of 22.5 percent of the households are tuned in during prime time. In No. 2 Denver, it’s 20.8 percent and in No. 3 Indianapolis it’s 20 percent,” the paper reports.
The report notes: “If we rally in the last few days, we could still catch No. 55 Providence, R.I., where the Olympics are watched in 13 percent of households, or Detroit, which ranks 54 with 13.9 percent.”