An actress who has been a fixture on “Beautiful People,” “Sexiest Female Star” and “Hot 100”-type lists turns out to have more than just good looks going for her. Jessica Alba is reportedly in talks to sell the company she co-founded in 2011, The Honest Company, for $1 billion.
The Wall Street Journal reports that Alba is in talkes with Unilever about selling her company, which specializes in toxin-free household goods and body care products. WSJ notes, however, that the valuation is way down from the $1.7 valuation placed on the company during a round of fundraising last year.
The publication cites a source saying the talks are in the early stages and The Honest Company has not ruled out opting instead for an initial public offering.
Honest has attracted investments from venture-capital firms such as General Catalyst Partners and Lightspeed Venture Partners. The company reportedly generates about $300 million in revenue annually, and its products are sold both online and by brick-and-mortar retailers including Target and Whole Foods.