CNN had its most-watched quarter in eight years in the third quarter of 2016, both in total viewers and in the key news demo of adults 25-54. The quarter officially ended Sunday.
In prime time, it was CNN’s second-best quarter in eight years in both metrics, the cable channel announced.
“All of this came despite very difficult comparisons to a year ago (September 2015), when CNN broadcast a record-setting GOP Republican Presidential debate at the Reagan Library, making this year’s performance that much more impressive,” CNN said in its announcement.
“For the quarter (July-September), CNN ranked a strong #2 in cable news in Total Day among both total viewers and adults 25-54, posting its smallest gap with Fox News in seven years in total viewers. CNN also finished second in prime time in cable news among adults 25-54,” the announcement adds.
CNN reports that it increased its audience by high double to triple digits vs. a year ago during the quarter.
“Finishing #2 across the board, CNN has now dominated MSNBC for 10 straight quarters in Total Day (total viewers and adults 25-54) and in prime time (adults 25-54). This is the longest quarterly streak in over seven years (since 4Q 2008),” the announcement notes. “CNN beat MSNBC among adults 25-54 every hour of the weekday beginning at 8 am (New Day) and during each show in sales prime (Erin Burnett Outfront at 7pm, AC 360 at 8pm and CNN Tonight with Don Lemon at 10pm). At 11pm, Don Lemon easily topped MSNBC’s Brian Williams’ 11th Hour since that program’s debut on September 6th. MSNBC also lagged far behind CNN during weekend cable news and Sunday morning programming.”