ESPN is said to be exploring how it can provide customers with access to sports events and seasons on an a la carte basis.
Disney, which owns ESPN, is “discussing ways to let fans buy individual sports or events through an online service,” The New York Post reports. “Disney is considering charging customers to access sports on a per-season basis and perhaps even a specific date, according to Chief Executive Bob Iger. He noted that in the UK, Fox-backed Sky is already doing that.”
Speaking at the Goldman Sachs Communacopia conference in Manhattan, Iger said ESPN is sitting on “treasure trove of rights that for 99 percent of sports it isn’t exploiting on new platforms. This is a monetization goldmine.”
The Post adds: “Iger said the media giant’s $1 billion investment in MLB’s Bamtech, which distributes streaming sports content, has helped Disney figure out ‘what works and what doesn’t work’ in streaming. ESPN is planning a new branded streaming service in 2017.”