The current NBC affiliate in Boston is losing its network affiliation in a few months, and new information suggests that the new Boston NBC station may be WBTS.
The current NBC affiliate in the city, WHDH-TV, will lose its affiliation as of Jan. 1. “In the meantime, NBC has been staffing up NECN, the NBC-owned cable news channel, which will almost certainly make up much of the news staff of the new NBC Boston,” Adweek reports.
The report cites a Bizapedia listing that shows WBTS Television LLC as a Massachusetts company formed on July 13, 2016. “The two principals listed are both Comcast executives based in New York, while the LLC’s principal address is in Universal City, CA, NBCU’s West Coast HQ,” Adweek reports.
“While WBTS may be the call letters (or simply what NBCU is calling this LLC), what’s still not known is where Boston viewers can find NBC programming starting in less than four months,” the report adds.