Nielsen said it will begin introducing portable people meter (PPM) measurement into its local market ratings service in 2017, for both “in-home” and “out-of-home” viewing, MediaPost reports.
“Nielsen acquired the PPM methodology as part of its acquisition of Arbitron (now Nielsen Audio) in 2013. The method, which equips individual panelists with a personal meter they carry with them throughout the day, to date has been used for ‘audio’ ratings,” the story reports. “Nielsen also agreed to license the PPM technology to media measurement rival comScore for eight years as part of a consent decree related to acquiring Arbitron.”
The report adds: “Nielsen said the 2017 rollout for TV audience measurement is part of an ongoing plan to upgrade and overahaul its TV measurement, especially for local market TV ratings.”