Shakeup at Fox: Head of Ad Sales Is Out

Sep 12, 2016  •  Post A Comment

The head of advertising sales for the Fox broadcast network, Fox Sports and the 21st Century Fox general entertainment cable networks is leaving the company. Variety reports that Toby Byrne unexpectedly stepped down today.

“The executive left after he and Fox Networks could not come to terms on a new contract, according to two people familiar with the situation,” Variety reports. “The company said in a statement that it would immediately begin a search for Byrne’s successor, while Randy Freer, president and chief operating officer of the unit, would supervise ad sales on an interim basis.”

The Variety report adds: “Byrne’s responsibilities will be handled by Bruce Lefkowitz, executive vice president of ad sales; Danielle Maged, executive vice president of global partnerships, and Joe Marchese, president of advance advertising products. It could not be immediately learned if any of the trio of executives was being considered for Byrne’s job.”

The shakeup comes at a busy time for the ad group, with the broadcast season just getting under way and Fox working on selling ads for Super Bowl XLI, the report notes.

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