The Secret Project Steve Jobs Never Got a Chance to Work On

Sep 1, 2016  •  Post A Comment

When Steve Jobs resigned as CEO of Apple five years ago, his intention was to continue to focus on what has been called his secret project: the reinvention of television, including the TV set.

Recode reports that Walt Mossberg, Recode’s editor at large and an executive editor at The Verge, received a call from Jobs the night he announced his resignation, in which Jobs disussed his plans and invited Mossberg to see how the project was going.

Jobs reportedly told Mossberg: “I think we figured out a way to do it, and it’s going to be fantastic.”

“But Jobs died less than two months later,” Recode reports. “And to this date Apple has only taken tentative steps into the TV industry.”

Instead of pushing development of a TV set, the company has focused its efforts around a peripheral set-top box, the report notes.

Mossberg recently went public with an account of his discussion with Jobs about the “secret project [Jobs] planned to continue to run” after he left the CEO’s job. Click on the link above to Recode to read more of Mossberg’s recollection of the conversation.

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