Traditional television viewing remains the dominant mode of video consumption, far ahead of viewing on PCs, gaming consoles, DVD or Blu-ray and smartphones.
That’s the conclusion reported by MediaPost from new research by the Video Advertising Bureau using Nielsen data. Looking at video use by consumers 18 and older during the first quarter of this year, the research determined that the average consumer spent 35 hours, 26 minutes weekly with traditional TV — defined as live and DVR.
“Watching video on PCs was next — but far behind — at 1 hour and 49 minutes,” MediaPost reports. “Viewing via gaming consoles was at 1:38; multimedia devices, 1:33; DVD/Blu-ray, 58 minutes; and smartphones, 23 minutes.”
TV also dominated among younger viewers. In users 18-24, traditional TV came in at 16 hours, 18 minutes per week, well ahead of gaming consoles (4:17), video on PCs (2:01), multimedia devices (1:55), smartphones (54 minutes) and DVD/Blu-ray (48 minutes).
Overall video consumption was up 2% among consumers 18 and older over the first quarter a year earlier.
The full VAB report can be found here.