The surprise winner at the Miss America Pageant was Mark Cuban — at least if the object is to go viral. The billionaire owner of the Dallas Mavericks and chairman of AXS TV was one of the judges for the pageant, and soon became a meme after his facial expressions became the talk of the Internet.
“Mark’s reign as a judge and viral meme started early, when the ‘Shark Tank’ star was caught licking his lips as the stunning Miss Arkansas strutted her stuff in a sexy black bikini. Whoops!,” Hollywood Life reports. “Although that expression was enough to get people talking online, it wasn’t the last time Mark gave good face during the pageant. When it was time for the talent portion, Mark was caught on camera looking bored to tears as he watched one of the Miss America contestants, Miss New York, sing her heart out for him and the other judges. Eek!”
The lip-licking incident went out on Instagram, and you can see it by clicking on the link to Hollywood Life near the top of this story.
Cuban got wind of his sudden popularity and got in the action, sending out his own tweet during the ceremony saying: “More facial expressions coming #MissAmerica.”
In the pageant, Miss Arkansas, Savvy Shields, was named Miss America 2017.