MTV announced today that it will bring a classic franchise back to the channel for one day this week. MTV is reviving its “TRL” title this Tuesday, Sept. 27, in connection with National Voter Registration Day.
The “TRL” title, which stood for “Total Request Live” back when the show was a regular part of MTV’s programming lineup from 1998-2008, will stand for “Total Registration Live” this time around.
The network calls this week’s “TRL” program “an empowering live special that will rally Millennials to register to vote. The one-hour live show will broadcast from the home of ‘TRL’ on Tuesday, September 27, at 6:00 p.m. ET/PT on MTV and simulcast on MTV.com, the MTV App, MTV’s Facebook and YouTube pages, and ElectThis.com.”
MTV adds: “The special will include Grammy-nominated R&B superstar and Respect My Vote! Ambassador, Ty Dolla $ign performing ‘Campaign,’ ‘No Justice’ and ‘Zaddy’ from his brand new project ‘CAMPAIGN,’ appearances by model and Rock The Vote spokesperson Kendall Jenner, Director, Producer and Writer Joss Whedon, Fifth Harmony’s Camila Cabello, rapper Vic Mensa, actress Natalia Dyer, actor and singer Mack Wilds and more, along with MTV’s Nessa who will host. Also on-hand will be MTV News’ Senior Political Correspondent Ana Marie Cox and Senior National Correspondent Jamil Smith.”
The network adds that the programming move “comes at a time when the Millennial vote will be a key deciding factor in the outcome of the 2016 election. Original research from MTV Insights estimates that if no Millennials vote, Donald Trump will win with 44 percent of the vote vs. 41 percent for Hillary Clinton. If all Millennials vote, Clinton wins 44 percent to Trump’s 39 percent. And if only half of Millennials vote, the race will remain too close to call (43 percent Clinton vs. 41 percent Trump).*”
*Source: MTV Insights/YouGov/Economist Sept 10-13, N=926 Registered Voters. Projections assume all non-millennials who intend to vote do vote.