Ad Age, BrandIndex, TVWeek

Fox News Loses Favor Among Republicans

Oct 20, 2016  •  Post A Comment

While Republicans as a whole are not fans of Fox News rivals CNN and MSNBC, their appreciation for Fox News also appears to be diminishing, at least by one consumer-focused measure.

Citing new data from YouGov BrandIndex, Ad Age reports that Fox News has been slipping among Republicans in the BrandIndex rankings, a consumer perception index derived from ongoing surveys sorted by political party.

The report comes even as Fox News continues to dominate ratings among the cable news channels.

Fox News ranked No. 50 among Republicans in the 2016 survey, which just came out. That’s a big drop from No. 15 last year, which was already off from FNC’s No. 10 ranking in 2014.

But the other cable news networks remain well below Fox News in the rankings among Republicans — CNN is at No. 1,470 on the 2016 list, followed by MSNBC at No. 1,471.

Craftsman was No. 1 among GOP consumers in 2014, with Band-Aid moving into the top spot in 2015 and remaining at No. 1 in the new rankings.

Whether the enthusiasm for the toolmaker in 2014 was related to an interest in Band-Aids in subsequent years was not noted.


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