One of the giants of advertising journalism, Noreen O’Leary, has died. Adweek reports that O’Leary died Saturday after battling cancer. She was 59.
O’Leary, a Pittsburgh native, worked for Adweek for the past 31 years, with her work also appearing in The Wall Street Journal, The Financial Times and The New York Times.
“For 30 years, O’Leary set the standard for covering the ad world,” Adweek reports. “Colleagues and sources alike will remember her as a no-nonsense, old-school, hard-as-nails reporter who dug deep into the heart of every story. That said, she had a gentle way about her, and she always strove to be as fair as possible — acutely aware that professional reputations and jobs often hung in the balance. She helped take agency coverage beyond its trade-press infancy and made the companies and personalities of the business come alive.”
The report adds: “Last year, while battling cancer, O’Leary continued to work as much as she could, and was so dedicated to maintaining her coverage that she’d take her laptop with her to chemotherapy treatments so she could still be able to meet her deadlines.”