The results of a new survey show that the top “must-have” cable channel among consumers, ranking just behind the Big Four broadcast networks, is History.
FierceCable reports that the Altman Vilandre & Company study, which polled 5,000 U.S. media consumers, found that 44% of respondents listed History as essential to their multichannel bundle.
It was followed by Discovery Channel (41%), Food Network (37%), The Weather Channel (37%), and USA and TNT (both 36%). Only 34% of respondents listed ESPN, which FierceCable notes is the most expensive channel in the bundle.
“The results become surprising when you compare per-subscriber costs for these channels,” the report notes. “According to SNL Kagan data, ESPN has an average per-subscriber cost of $6.61 compared to just 28 cents for History Channel.”
With the industry trending toward skinnier programming bundles, investor research firm MoffettNathanson, which commissioned the study, is using the data to size up which channels are most likely to survive.