The top advertiser in the U.S. may soon be a company that’s not just buying ads, but also selling them. The New York Post reports that the proposed AT&T-Time Warner merger would create a company that, based on statistics, would be the country’s top buyer of media.
“If AT&T survives regulatory scrutiny without having to divest too many assets, the new AT&T will become the nation’s No. 1 advertiser — leaping past Procter & Gamble, the maker of toilet paper, toothpaste and laundry detergent,” The Post reports. “The mega-merger is expected to take a year to close.”
The report notes that AT&T spent $3.9 billion on advertising in the U.S. last year, while Time Warner spent $1.7 billion. The two companies’ combined total of $5.6 billion exceeds the $4.3 billion spent by P&G.
The combined company would also become the largest media owner, topping NBCUniversal owner Comcast, but would still trail Apple, Google, Amazon and Facebook in market capitalization, the report notes.