Cord cutting is hurting cable channels across the board, but the channel with the biggest loss of subscribers in the past four years is Weather Channel.
That’s the conclusion of a report by Business Insider, based on a study from Deutsche Bank showing subscriber losses from 2011 to 2015. While the Weather Channel loss is a little under 12 million subscribers, the next channels on the chart, Spike TV and ESPN, each lost just under 8 million.
Other channels making the top 10 in losses are MTV, ESPN2, VH1, Nickelodeon/Nick at Nite, POP (formerly TV Guide Network), Golf Channel and CMT.
The list includes a strong contingent of sports channels, along with what the report calls “inertia channels.”
“Earlier this year, analysts at Barclays argued that channels you watch when you’re feeling lazy, ‘inertia channels,’ will have a tough time competing moving forward,” the story reports. “Others, like BTIG’s Rich Greenfield, have questioned the value of ESPN.”
The report notes that an estimated 800,000 cable customers are expected to scrap their subscriptions in the next 12 months.