Comcast Cable and NBCUniversal today announced the appointment of a key executive. The company named Kathy Kelly-Brown as Senior Vice President, Strategic Initiatives.

“In this role, Kelly-Brown will be responsible for identifying creative, technological and strategic opportunities across the entire portfolio of both Comcast and NBCUniversal,” the company announced. “She will lead ‘Symphony,’ the company-wide initiative that leverages both Comcast Cable’s and NBCUniversal’s unparalleled assets to maximize consumer awareness and engagement.”

Kelly-Brown will report to Neil Smit, Chief Executive Officer, Comcast Cable, and Steve Burke, Chief Executive Officer, NBCUniversal. She will work out of both New York City and Philadelphia.

Kelly-Brown replaces Maggie McLean Suniewick, who was recently promoted to the newly created role of President, NBCUniversal Digital Enterprises.

The announcement notes: “Most recently, Kelly-Brown served as Senior Vice President of Global Talent Booking, a division she launched that develops strategic, customized publicity opportunities for talent — tapping into NBCUniversal’s broad portfolio, including entertainment, sports and news platforms. Kelly-Brown will continue to lead Global Talent Booking, in addition to her new responsibilities.”

The announcement adds: “In 2016 alone, ‘Symphony’ efforts helped drive record-breaking success across all parts of the business. Universal Pictures’ ‘The Secret Life of Pets’ had the highest U.S. box-office opening ever for an original animated film, and the NBC fall primetime launch led the season in all key demographics. Additionally, the 2016 Rio Olympics — the most-streamed event in history — had a TV audience of 198 million viewers, with ratings nearly 20% higher in Comcast households. Comcast Cable also had the best third quarter for video customer growth in ten years.”