Nielsen has reissued a report showing substantial subscriber losses at Viacom, Disney and Time Warner cable channels, among others, even after some networks questioned the data, Variety reports.
As we reported earlier this week, Nielsen initially retracted the report after ESPN and others challenged its findings of large subscriber losses in the month of October.
But Variety reports: “The measurement company reissued the November Cable Network Coverage Areas Universe Estimate on Friday after recalling the report, which showed losses at 82 out of 119 networks.”
Nielsen combed through the data before releasing a statement today that says in part: “Nielsen has now completed an extensive review and has verified that November estimates were accurate as originally released and that all the processes that go into the creation of these estimates were done correctly.”
Nielsen attributes the losses to cord cutting, with the statement noting: “The month-over-month decline in coverage that most cable networks saw was driven primarily by an overall decline of approximately half a percentage point (.55) in the Cable Plus universe, meaning fewer households are subscribing to cable through the provider types listed above.”
Click here to read the full statement from Nielsen.