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Series Scores TV’s Largest 7-Day Playback Lift in History

Nov 7, 2016  •  Post A Comment

A series airing on one of the big four broadcast networks achieved a ratings milestone with the largest Live+7 playback lift in TV history. ABC announced the milestone for its freshman drama series “Designated Survivor.”

The show’s Oct. 26 episode delivered a 117% increase in viewers with 7-day playback figured in.

“Opposite Game 2 of the World Series on Fox, ABC’s ‘Designated Survivor’ more than doubled its L+SD Total Viewer average, picking up +7.0 million viewers after 7 days of TV playback to represent a big +117% build (qualifying as the largest-ever L+7 build among Total Viewers for any broadcast program),” ABC announced.

The network added: “The ABC drama has gained at least +7.0 million Total Viewers in L+7 playback on 4 of its 5 telecasts to date (with its 10/12/16 telecast coming in just below with a +6.9 million gain).”

The playback jump also translated to the key 18-49 demo, with “Designated Survivor” showing durability as one of the season’s top success stories in digital playback.

“‘Designated Survivor’ also scored the 2nd-highest-ever L+7 increase of any program on the major networks among Adults 18-49 (behind only the 4/20/13 episode of NBC’s ‘Smash,’ which started with a 0.4 L+SD rating) and the best-ever for a 10 p.m. telecast on the broadcast nets, with a +167% increase over its L+SD rating after 7 days of TV playback,” ABC noted. “The new ABC drama has posted triple-digit L+7 growth on all 5 telecasts to date, more than doubling its L+SD Adult 18-49 rating on 4 of its 5 telecasts.”

ABC adds: “‘Designated Survivor’ soared to a 3.2 rating among Adults 18-49 in the L+7 numbers (from a 1.2 rating in L+SD) to emerge as the night’s No. 2 TV series (behind only ABC’s ‘Modern Family’) and dominate NBC’s ‘Chicago PD’ head-to-head in the 10 p.m. hour by 9-tenths of a rating point, after trailing by 1-tenth in L+SD.

“With 13.0 million Total Viewers in L+7, ‘Designated Survivor’ emerged as Wednesday’s most-watched TV series after placing 5th in L+SD (with 6.0 million viewers).”

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