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Deadline, Nielsen

Shakeup in Cable News Ratings: CNN Comes Out on Top

Nov 1, 2016  •  Post A Comment

CNN claimed a rare victory in the cable news ratings for the month of October, winning the month in the target news demo of viewers 25-54, Deadline.com reports. The win marked the first time since 2001 that CNN beat Fox News for the month.

CNN won the month both in total day and in prime time, scoring its most watched month in 11 years.

The report notes that CNN got a bump from its coverage of the behind-the-scenes “Access Hollywood” tape on which Donald Trump is heard bragging about being able to grope women.

Rival Fox News, however, also had something to celebrate. FNC “set a new record as the No. 1 basic cable network in total viewers for a fifth month this year, both in prime time and total day,” Deadline reports.

For the month in prime time, Nielsen figures show CNN averaged 704,000 viewers in the 25-54 demo, up 140% from a year ago, topping FNC’s 663,000, up 126%. MSNBC surged 261% to average 432,000. In total day it was CNN with 334,000 (up 135%), Fox News with 327,000 (up 67%) and MSNBC with 221,000 (up 154%).

FNC continued to lead in total viewers. FNC averaged 3.06 million viewers in prime time in October, ahead of CNN’s 1.91 million and MSNBC’s 1.69 million. The numbers for total day show FNC with 1.55 million to 1.02 million for CNN and 886,000 for MSNBC.

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