An Oscar-winning actress and one of the biggest stars in music have each signed deals to have their own channels on DirecTV Now, the new streaming service from AT&T.
Variety reports that the service, which launches tomorrow — Wednesday, Nov. 30 — signed separate streaming channel deals with Taylor Swift and Reese Witherspoon, with both women to offer exclusive content on the service.
Witherspoon won an Oscar in 2006 for her lead performance in “Walk the Line.” Swift has been a fixture at the Grammy Awards since receiving a nomination for Best New Artist in 2008, including winning Album of the Year and Best Pop Vocal Album this year for “1989.”
The news broke as the company also unveiled the pricing plans for the new service.
“AT&T Entertainment Group CEO John Stankey billed DirecTV Now as ‘rules-free TV’ for consumers who are cost-conscious and want the flexibility to stream channels across various devices,” Variety reports. “The DirecTV Now pricing plans range from $35 a month for a collection of 60-plus channels, $50 a month for 80-plus channels, $60 a month for 100-plus channels, and top out at $70 a month for 120-plus channels. In addition, in a special limited-time offer, DirecTV Now subs can sign up for the 100-channel bundle for $35 per month.”
Initially, the company said it is also offering the inclusion of HBO and Cinemax with DirecTV Now packages for $5 a month each.