A game that was played over the weekend now ranks as the most-watched NFL game of the year. Fox announced that its telecast Sunday of “America’s Game of the Week,” pitting the Dallas Cowboys against the Pittsburgh Steelers, delivered an average of 28.88 million total viewers, based on Nielsen Media Research figures.
The game also delivered a 16.4/30 household rating/share, according to Nielsen.
Dallas won the hard-fought game, 35-30, to run the Cowboys’ season record to 8-1 while Pittsburgh fell to 4-5.
Fox noted in its announcement that “America’s Game of the Week,” the network’s late Sunday afternoon doubleheader window, is “America’s highest-rated and most-watched television show for the last seven consecutive years.”
“Season-to-date, ‘AGOTW’ is averaging a 14.7/28 with 25.9 million viewers,” Fox reports. “While that is off just -3% from last year’s audience (26.8 million viewers) on Fox, it still easily ranks as the highest-rated and most-watched program in all of television this year.”
The network’s announcement adds: “Season-to-date, ‘Fox NFL Sunday,’ Fox Sports’ Emmy Award-winning signature NFL pregame show airing at 12:00 PM ET, is averaging a 3.0/8 and 4.73 million viewers, up +30% over its direct competition, CBS’s ‘NFL Today’ (vs. 2.3/6 – 3.52 million viewers). ‘Fox NFL Kickoff,’ airing Sundays at 11:00 AM ET on Fox, continues to show improvement over last year. Thus far in 2016, ‘Fox NFL Kickoff’ is averaging a 0.8/2 and 1.24 million viewers, up +14% compared to last year’s 0.7/2 and 1.07 million viewers.”