A worldwide spike in demand for old episodes of the NBC reality show “The Apprentice” has been detected by the data analytics firm Parrot Analytics, The New York Post reports.
“People around the world are looking to the show, which ran on NBC for 14 seasons over more than a decade, to get some clues about the kind of person Trump will be as leader of the free world come Inauguration Day,” the story reports.
Parrot Analytics co-founder Wared Seger told the publication that over the past three months, audience demand for the show has quadrupled.
The Post notes: “The show’s demand index rose significantly when the president-elect won the primaries — then again on Sept. 11 and when he won the election earlier this month.”
The demand index is based on data from video streaming services, Wikipedia searches, file sharing websites, Internet searches, social media comments and blogs.
“A surge in value for the library of ‘The Apprentice’ and ‘Celebrity Apprentice’ could be a financial boon for both Trump and MGM as both own the archive along with the series creator Mark Burnett,” The Post adds.