A deal announced today creates a formal alliance between two TV comedy brands. The deal, announced by AMC Networks, gives AMC a minority ownership stake in Funny or Die, expanding the digital comedy brand’s relationship with AMC’s comedy network IFC.
Funny or Die and IFC already have a history of collaboration, most recently on IFC’s upcoming Hank Azaria vehicle “Brockmire,” which originated as a Funny or Die short. You can see a sample of Azaria’s work as Jim Brockmire below.
“The investment will allow IFC and Funny or Die to work together on larger business and creative initiatives that leverage IFC’s strength in the linear space and Funny or Die’s powerful digital and social presence,” AMC said in its announcement. “Possible collaborations are likely to include Funny or Die-branded programming blocks on IFC and additional original content development for television and digital platforms along with ad sales opportunities as both companies look forward to further innovation via creative and business partnerships.”
Please click here for additional details in the AMC Networks announcement, including comments from key players at IFC and Funny or Die.