A magazine that has been a fixture in the supermarket checkout aisle during its 38-year run is pulling the plug on its monthly print edition. Conde Nast is moving Self magazine to a digital-only model, with the February 2017 edition to be the final hardcopy issue on store shelves, The New York Post reports.

The publication will reportedly lay off fewer than 20 staffers.

“Joyce Chang, who had been Self’s editor-in-chief since replacing Lucy Danziger in April 2014, is out,” The Post adds. “Carloyn Kylstra, a veteran of BuzzFeed, where she directed its health vertical before being named Self’s executive digital director, will become the title’s editor-in-chief.”

Danziger, who ran Self for 13 years, is quoted in the story saying: “Self was an iconic brand. But eventually bloggers, fitness gurus, nutritionists and other healthy living advocates all adapted the approach, telling women how to better themselves. Suddenly, a magazine that came out once a month seemed dated because the message was everywhere digitally.”