With auto advertising a key component of the television ad revenue picture, TV outlets will be cheered by the news that automakers are on track to break the all-time record for annual sales.
“November U.S. auto sales were up 3.7% compared with a year ago, according to Autodata,” MediaPost reports. “General Motors and Ford both exceeded analysts’ expectations. Even Volkswagen Group had its first good month since the emissions scandal broke a year ago.”
The sector still needs a strong December to push the needle past the record, and experts say the market, which has surged in recent years, appears to be plateauing.
GM’s overall sales were up 10.2% in November, as each of the company’s four U.S. brands recorded increases. Chevrolet was up 8.1%, GMC up 14.1%, Cadillac up 14.5% and Buick up 16.1%. Ford’s sales rose 5.1% overall, highlighted by a 19.1% spike for Lincoln.
Defying the trend was Fiat Chrysler, where sales fell 14.3%.