Time Warner’s standalone HBO Now streaming service appears to be having trouble gaining traction, with The New York Post citing a source saying the current subscriber count is hovering just above 1 million.
“HBO brass had set its sights on a good chunk of the estimated 15 million homes that have cut the cable cord,” the report notes. The service goes for $14.99 a month.
The current subscription figure is up just slightly from March, when HBO reported it was closing in on the 1 million mark, The Post reports, adding that the total was 800,000 all the way back on Dec. 31, 2015.
“Insiders point to the possibility that millennials aren’t rushing to the 20-month-old service, in part because mock news fave Jon Stewart has yet to debut an animated online-only news show,” the report notes.