How Simon Cowell’s New Deal Could Shape the Future of Television

Dec 19, 2016  •  Post A Comment

Simon Cowell, who has already demonstrated his ability to shake up the TV landscape with shows such as “American Idol,” “The X Factor” and “America’s Got Talent,” is at it again.

Twice named to Time’s list of the 100 most influential people in the world (in 2004 and 2010), Cowell continues his role as a prolific programming creator, largely through his Syco Entertainment. Variety reports that the company’s latest deal is a three-year co-production pact with China’s Canxing Production, which produces talent shows for the Chinese market including “Sing! China,” “The Voice of China” and “So You Think You Can Dance.”

“Syco and Canxing, the production division of Star China, will co-develop TV formats for China, which will then be sold worldwide,” Variety reports. “The pact followed a four-day creative conference between Syco’s global head of television Nigel Hall and head of international George Levendis with Jin Lei, CEO of Canxing Production and Star China’s chief director, and Iris Xia, Star China’s deputy general manager.”

Syco, which co-produces “Got Talent” and “The X Factor” with FremantleMedia, is a a joint venture between Cowell and Sony Music. “Got Talent” reportedly airs in 186 countries, with “The X Factor” reaching 168 countries.

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