Amid growing concerns that the new NBC O&O in Boston will shut out some viewers, NBCUniversal owner Comcast said Monday it has found a short-term solution. B&C reports that the company said it entered into a deal with WMFP that will extend the reach of WBTS, the new NBC station.
Comcast Senior Executive VP David Cohen said in a letter to Sen. Edward Markey, D-Mass., that WBTS will be rebroadcast on WMFP’s digital channel, which airs religious programming, until Comcast can acquire a second full-powered station in Boston.
“Cohen said retransmitting the signal via WMFP, as well as the two transmitters and low-powered station Comcast already purchased, will strengthen WBTS’ signal so much that it will reach 275,000 viewers more than the current NBC affiliate, Sunbeam’s WHDH, does,” B&C reports.
WBTS is due to launch Jan. 1.