Netflix released findings today from research into viewing and binging trends among its subscribers, revealing in an announcement titled “Series, Movie, Series, Repeat: A New Netflix Binge Routine” that viewers appear to be settling into a pattern that weaves movie viewing in with TV series binges.
“After finishing a series, a majority of Netflix members (59%) take a pause, usually lasting three days, before committing to a new show,” the streaming service says in the announcement. “During that break, more than half (61%) watch a movie to keep the binge feeling alive, like pairing the whimsical ‘The Princess Bride’ to the delightfully quirky ‘Unbreakable Kimmy Schmidt’ or the criminally comedic ‘The Big Short’ to the dramatically comedic ‘Orange Is the New Black.'”
The announcement comes on the heels of media reports about what has been described as flagging interest in movies on Netflix — along with diminishing selection — as we reported Tuesday.
In today’s announcement, Netflix Chief Content Officer Ted Sarandos seems determined to reverse that impression, saying: “It’s interesting that in this golden age of television, movies are consistently in demand on Netflix. What we’ve come to figure out is that movies are really an important part of people’s viewing routines and complementary to the way they watch and enjoy TV.”
The announcement mentions a number of popular pairings of movies and TV shows, linking “House of Cards” with “Beasts of No Nation” and “Breaking Bad” with “Pulp Fiction,” among other pairings.