“Rogue One: A Star Wars Story” is the first “Star Wars” movie that does not include the franchise’s trademark opening text — the “A long time ago in a galaxy far, far away” part — and according to The Hollywood Reporter, the title designer who created the sequence — in which the words ascend and appear to move at a sharp angle toward a vanishing point — is more than a little disappointed.
THR quotes Dan Perri saying: “Frankly, it is a huge mistake, because the image is so iconic and it’s so important to tens of millions, hundreds of millions of fans. I couldn’t imagine it starting without that. It’s foolish.”
THR adds: “The filmmakers have said ‘Rogue One’ doesn’t feature a crawl because its story — about a group of brave Rebels who steal the plans for the Death Star — actually comes from the original crawl Perri created.”
“Rogue One,” which went into wide release on Friday, is considered a “standalone” film and not part of the main “Star Wars” series. But that distinction may be lost on moviegoers, who showed up over the weekend in numbers that drove “Rogue One” to the second-biggest December launch in movie history.
“For seven films, the opening crawl has been a key part of the ‘Star Wars’ moviegoing experience,” THR notes. “It elicits a near-Pavlovian response in audiences, cueing them up for an adventure in a galaxy far, far away — and it helps the story jump right into the action.”
Perri’s inspiration for the original crawl was the 1939 Cecil B. DeMille movie “Union Pacific” — you can watch the title sequence for that movie below.
We encourage readers to click here to go to THR for more about how Perri came up with the “Star Wars” crawl.