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Bloomberg

Studios Want Movies in Homes Just TWO WEEKS After They Debut in Theaters

Dec 2, 2016  •  Post A Comment

“Hollywood studios, looking to spark stagnant movie viewing, are considering offering fans high-priced home rentals of new films as little as two weeks after they debut in theaters, according to people familiar with the deliberations,” Bloomberg reports.

The story continues, “The studios are looking at rental prices ranging from $25 to $50 per film, said the people, who asked not to be identified because the matter isn’t settled. That’s in line with a pair of tickets at theaters in cities like New York and Los Angeles. Kevin Tsujihara, head of Time Warner Inc.’s Warner Bros. unit, said at an investor conference Tuesday he’s held “constructive” talks with exhibitors about a premium home-video offering and is prepared to move ahead.”

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9 Comments

  1. Yeah not gonna pay that..

  2. Most of the movies out are not worth the price of the ticket.

  3. This is brilliant.

    Why go to a theater when you can wait two weeks, invite family and friends over, and see a recent blockbuster for a fraction of what it would cost for a bunch of people to see it. At $50 a movie, a group of eight could watch it for $1.50 each.

    No dealing with crowds, parking, and over-priced concessions.

    If anything shows these people are out of touch…

    • And they say we can’t do math anymore … thank you, John, for solving the equation I was having so much trouble with.

    • Who’s paying the other $38?

      • Big opps! there. Not sure how I got those numbers. Careless with imputing on my PC’s desktop calculator app. Tried to refigure, but nothing works out with the original numbers I had in mind.

        However, if calculated at a $25 price point and 10 quests it comes to $2.50 ea. That’s less than half of the special matinee price at one of our first-run theaters. A price that will be disappearing soon as the theater is being remodeled. Even at a $50 price, it only takes 20 people to keep the per person price the same. 20 people is just a good-sized, NFL playoff party.

        At any rate, my math error doesn’t change the point that this scheme is an enticement for families to stay home instead of going to theaters. Nor invalidate the points about crowds, parking, and over-priced concessions.

        The movie industry is shooting itself in the foot. It needs to get people into theaters, not give them reasons to stay home.

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