The most popular content creator on YouTube set up a showdown today with the video site after he vowed to delete his channel at high noon. The Verge reports that PewDiePie, who became the first person to compile 50 million subscribers to his channel, had been ranting about changes in how YouTube is run, and in a video posted earlier this week, threatened to delete the channel as soon as it reached 50 million subs.

“Promising to delete your channel, like announcing that you’ve decided to quit YouTube, or cancel your vlog, is not something most creators follow through on, at least not for good,” The Verge notes. “But as PewDiePie put it, ‘complaining about YouTube gets you views.’ It’s a populist punching bag that creators are only to happy to take advantage of when they are looking for a headline that will cut through the clickbait.”

Sure enough, in a new video posted today (you can watch it below), PewDiePie appeared to renege on his promise to delete the channel, shrugging off the gesture as a joke.

Here’s the clip PewDiePie posted today …