A new cable series just got off to a hot start, not only delivering strong numbers both for its linear airings and across multiple digital platforms, but also picking up an early renewal for a second season.
The show is Freeform’s “Beyond,” which premiered its 10-episode first season Jan. 2. The first two episodes of the supernatural drama ran that night on the cable channel, with the full first season bowing on the Freeform app, Freeform.com, On Demand and Hulu.
Freeform President Tom Ascheim surprised the show’s cast and executive producers by announcing the renewal today during the show’s TCA panel in Pasadena, Calif.
Said Ascheim: ”Our goal for launching ‘Beyond’ was to give the audience outstanding content in the way they want to watch it. The response has far exceeded our greatest expectations, both quantitatively and qualitatively, and we can’t wait to bring more ‘Beyond’ to its growing fan base.”
Freeform announced that the show topped 14 million views in its first seven days, combining linear and digital viewing. The network said more than 25% of viewers binge-watched the entire 10-episode season in the first sitting.
“’Beyond’ launched on January 2, and in a network first, Freeform rewarded its digital-savvy audience by making available its highly anticipated new drama for binge-viewing across key digital platforms, featuring reduced ad loads to enhance the viewing experience and drive higher ad engagement,” Freeform said in an announcement today. “In its first week alone, ‘Beyond’ has already amassed over 14 million views, including 7.0 million across digital platforms and reaching an additional 7.2 million Total Viewers on linear TV.”
The “Beyond” rollout combined with the second season of “Shadowhunters” fueled Freeform’s best week across digital platforms in more than four years, since Aug. 27, 2012, the network noted.
Other highlights noted in the network’s announcement:
- “Beyond” trended during its entire premiere and for 30 minutes following, and according to social media buzz, achieved the highest favorability rating (96%) of the network’s recent original series.
- Based on Live + 3 day linear TV ratings for its 2-hour premiere, “Beyond” (9:00 – 11:00 p.m. EST) stood as the network’s biggest series launch in 1 year, ranking as the No. 1 scripted cable TV telecast in the time period in Total Viewers (1.5 million), Adults 18-49 (500,000/0.4 rating) and Women 18-49 (304,000/0.5 rating) – since “Shadowhunters” (1/12/16).
From Imperative Entertainment and Automatik, “Beyond” is created, written and executive produced by Adam Nussdorf (“Once Upon a Time in Wonderland”). Tim Kring (“Heroes”), David Eick, Steven Adelson, Dan Friedkin, Justin Levy and Brian Kavanaugh-Jones serve as executive producers. The series stars Burkely Duffield (“House of Anubis”), Romy Rosemont (“Glee”), Michael McGrady (“Ray Donovan”), Jonathan Whitesell (“The 100”), Dilan Gwyn (“DaVinci’s Demons”), and Jeff Pierre (“Shameless”).