CBS is inviting viewers to help select the top Super Bowl commercials of all time for the special “Super Bowl Greatest Commercials 2017,” airing Jan. 31 on the network at 8 p.m. ET/PT.
Originate from NRG Stadium in Houston, where Super Bowl LI will be played, the one-hour special will be hosted by Boomer Esiason and Daniela Ruah.
Voting is now open on CBS.com for the top 10 Super Bowl commercials. The voting features two competing themes: “Bigger Is Better” vs. “Less Is More.”
The special will also feature the world premiere broadcast of new spots from GoDaddy and Buick. Cindy Crawford will be interviewed as she marks the 25th anniversary of her legendary 1992 Pepsi commercial.