“Alan Cohen, a longtime marketing and media executive known for innovation and ideas-driven media strategies, has joined independent ‘performance’ agency Quigley-Simpson as president-CEO,” Media Daily News reports. “Cohen — who headed media operations at Omnicom’s OMD and Interpublic’s Initiative before co-founding startup Giant Spoon in 2013 — said he was attracted to the data-driven and results-oriented shop because of its size, independence and focus on media strategies that perform for clients.”

Cohen is quoted telling Media Daily News ahead of today’s announcement: “Performance media is where it’s at. It’s the new programmatic.”

Cohen will be based in Quigley-Simpson’s New York operations, and will start off with East Coast new business pitches this week, to be followed by a trip to the company’s Los Angeles headquarters for West Coast pitches next week, the report notes.

“Cohen, who is best known for his creative and ‘big ideas’ approach to media, said marketers still want the sizzle, but they want to be able to tie it to scientific results,” Media Daily News adds.